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What Is The Difference Between DoFollow Backlinks And NoFollow Backlinks?

In this blog post I explain the difference between DoFollow backlinks and NoFollow backlinks. If you have a website and want to improve your SEO for it, you will need to focus on building DoFollow backlinks because these are the ones that Google follows. NoFollow links only provide you with organic hits for your website and have no influence on your Google Ranking.

The Difference Between DoFollow Backlinks And NoFollow Backlinks

  • DoFollow links are backlinks that are being followed by Google. This means that Google gives linking credit to your backlink. Therefore DoFollow links will help your website to gain higher authority which will increase your ranking in Google.
  • NoFollow links can only bring you organic traffic. Google doesn’t follow them, which means that they don’t have SEO value. So yes, you also want NoFollow links, but they have less power than DoFollow links.

Why Do You Need To Know The Difference Between DoFollow Backlinks And NoFollow Backlinks?

Well, I think I already answered that question of course. Theoretically you surely want both types on backlinks, because they both can bring you more internet traffic. Nonetheless, it’s much better to focus on building DoFollow links rather than NoFollow links. Let’s explain the reason why with a simple example.

Most blogsites for instance are NoFollow, so when you leave a comment behind this particular backlink has no SEO value. This doesn’t mean that you shouldn’t do any blog commenting.

If you decide to do some blog commenting, you should:

  1. post a comment that provides value (nobody will even read a comment that looks spammy, moreover spam comments usually don’t get accepted by webmasters)
  2. do it on blogs with a low Alexa rating (sites with lots of traffic) or pages with high PageRank.

The reason for this is because your blog comment will still drive organic traffic to your site. Every time people visit the blog on which you commented, they have the opportunity to click on the backlink that you left behind in your comment. If you’re building NoFollow backlinks on sites with an Alexa rating of for instance 500,000 or higher, all your work is basically pointless because these websites have very low traffic.

If you’re building DoFollow backlinks, it’s better to do this on pages with a high PageRank (0 to 9; so 5 or higher). SearchSatus 1.41 provides you the opportunity to check the PageRank as well as Alexa rating of each website and also includes a feature that highlights NoFollow backlinks. You could use this tool to find blog with a lot of traffic and then contact the owner to ask if he or she wants you as guest blogger.

Click here to download SearchStatus 1.41. I added for instance the code rel=”nofollow” to the backlink that I’ve created for this add-on. This means that I told Google not to follow this backlink. When I for instance build a backlink to one of my own sites, I’m not going to add that code because I want my backlink to be DoFollow.

After watching the video above you should understand the difference between DoFollow backlinks and NoFollow backlinks and how to use the SearchStatus 1.41 add-on effectively.

  • http://techblogcloud.com Ganesh Narayan Gupta

    Nice post Jens,
    Finally after a lot of search, your post cleared my all doubts related to dofollow and nofollow backlinks. Thanks for sharing :-)