It’s a fact that many people who have a website don’t have a clue how to turn it into an automatic sales machine and monetize it. You’re probably reading this blog post because you are one of those people, but the difference is that you would like to change all that. In this blog post I will outline some simple steps that you need to take in order to turn your website into an automatic sales machine.
What Are The Benefits Of Having An Automatic Sales Machine?
Well, it’s pretty simple. Online advertising is a multi billion dollar industry and keeps growing consistently. Whether they realize it or not businesses or independent business owners that aren’t online are missing out on a lot of revenue. Does it take some effort to turn your website into an automatic sales machine? Euhm, yes and no. Read on to learn what you need in order to sell products or services online.
What do you need to do in order to turn your website into an automatic sales machine?
I bet you were expecting me to say this. Yes, you need a website if you want to turn it into an automatic sales machine. You can design it yourself (which I encourage you to learn because outsourcing this kind of work costs you way too much, you can use your money for better purposes) or people who are active in for instance the mlm or affiliate marketing industry will normally already have their own website. However, even if you have some sort of a splash page, I highly suggest people to create for instance a blog that links to their splash pages or sales funnels. (this because of SEO purposes, splash pages or sales funnels are almost impossible to rank in search engines, more about that later)
2. Call To Action
In 95% of the cases your website visitors were actually looking for valuable information. The biggest reason why people miss out on sales is not because their clients don’t have money, but because there’s no obvious call to action on the website. Of course you don’t need to use blatant sales talk if you want to get people’s attention, but your visitors need to be guided.
Imagine that you’re in a general shop and looking for beer. It’s much easier when there are signs that lead you to where you want to be. You won’t go looking for beer in the vegetable section of the store right?
What if you’re not able to find what you were looking for… you would have 2 options:
1. ask someone who knows (cf. website: fill out the contact form)
2. leave the store (cf. website visit another website)
You don’t want your visitors to leave right? So you’ll need to give them what they were looking for.
Now you know how to convert your visitors into actual website sales, but your website is still not really an automatic sales machine. To make it really profitable, you need as much internet traffic as you possibly can. Compare a local corner store to a huge city shop… which one will make the most sales and bring in the most revenue? Here’s the greatest thing about it: you don’t need to invest in a huge store and a great location. In cyberspace you simply need to learn how to target efficiently.
First of all, you will need to optimize your site for certain keywords. Contextual targeting and geographical targeting can play an important role here: if you want to sell second hand cars in Alabama, you will want your site to show up on the top of Google for the keywords “second hand cars” & “Alabama”.
Read this blog post if you would like to learn how to improve the SEO of your website and rank high in the almighty search engines.
Targeted advertising allows you to advertise while you no longer have to worry about the headaches that SEO can cause. There are literally hundreds to thousands of advertising networks that can offer you all kinds of advertising services. Use advertising services that provide a good ROI (return on investment) and track your results. Read this blog post to learn the difference between an advertising network that doesn’t offer you ROI and an advertising network that pays you to advertise online. Low cost advertising networks can also be effective and profitable, as long as you learn how to target efficiently.
Now It’s Time To Build Your Automatic Sales Machine
Don’t feel overwhelmed by the amount of information you have to process now. I sometimes get the response “yes, but it’s easy for you because you’re famous” . No joke, some people actually told me this several times when we were discussing online marketing. Nonetheless, if you want to be successful in online marketing you need 2 things: knowledge and skills. If you’re not prepared to broaden your horizon and learn how the internet works, you will never make money in online marketing. Hopefully you learned something by reading this blog post and are now ready to turn your website into an automatic sales machine.